Fashion – increasing importance of mass medias in impacting the requirements and preferences of miscellaneous end-users

Contemporarily a lot of people have access to broad variety of medias. Here there is not only talk about TV, but mostly about Internet and for instance social medias such as Facebook or Twitter, as they have even more users than television.



The most popular fact connected with this medias is that they have considerable influence in terms of influencing the way end-users think about different facts or products. It is indicated by the fact that every time we’re in front of the computer or screen of a TV many advertisements are shown. Their most influential attribute is related to their aim, which is to show a products in as positive light as possible. On the other side, this doesn’t prove that every little ad is harmful and ought to be omitted. In order to avoid its negative impact, we ought to think on our own and evaluate different aspects on our own. This is very crucial attribute concerning fashion industry. It is implied by the fact that especially in this topic our preferences are influenced heavily by what is nowadays most regularly shown in different medias.

As a result, we are advised to to keep in mind that in case of

fashion even though the products have some popular attributes that may convince the customers to buying them, we ought to also keep in mind that significant role is played by promotion guaranteed by different medias. It is proved by the fact that people would like to purchase goods that are shown on most influential exhibitions on Earth. Nevertheless, here we ought to ask ourselves whether a product that is broadly advertised meets our requirements in diverse fields.

In the light of the points mentioned above, concerning fashion industry and most crucial trends in this topic, we are advised to be aware of the fact that there is an increasing impact of mass medias that play a relatively visible role in creating the preferences of various end-users. Consequently, we are recommended to also remember that we need to learn to think independently, so that we would decide for diverse fashions that are referred to our requirements in different areas.