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One of the most crucial goals of every business is to increase the sales records of different commodities and also to increase its efficiency. Hence, it has been often taught since different business schools began to arise in miscellaneous regions of the world that the most crucial issue is to observe the needs of the clients and develop such commodities that will respond to them. This proves that it is important to understand what exactly a trend is. In order to define this term we are advised to analyze our daily reality.

First and foremost, we are recommended to remember that almost everyone sometimes hears from different people everything about the same product. That’s the reason why, one of the most popular factors connected with this issue is that the above mentioned term is related to a temporary popularity of a product or service. However, it cannot last too long, no matter how much money and resources would be put into making a commodity be the most popular. The reason why this kind fashion doesn’t last long at all is that mostly on all of the markets the competition is pretty intense, which implies that for an innovation other rivals also response with something original. As a result, depending on how exceptional a good is, a fashion connected with it can last either shorter or longer.

Moreover, we ought to also keep in mind that the cycle of life of every product is believed to be, according to diverse books regards marketing, to be similar to the life of a human being. As a result, every businessman should be aware of the fact that a trend isn’t something that will exist forever. This implies that despite the fact that a good invented by our enterprise can meet with great demand from diverse people, we are recommended to also be aware of the fact that there is a significant probability that if we will not prepare ourselves for an answer from other companies, we may be quite negatively surprised in the future, which means that predicting possible scenarios for the future is very influential.