One of the hottest trends in street fashion are sneakers – shoes which were initially made for sports exercises but later developed into street fashion must-haves. Sneakers are usually quite distinctive and have original design.
Many companies provide a full variety of great footwear choice. Buyers have an opportunity to choose from dozens of sneakers models out there. However, some brands have been participating in sneakers manufacturing since the very beginning. One such company is Nike, and also New Balance. The first one is well known as an iconic of sports gear company that supports both amateurs as well as dab hands in daily sports exercises. Additionally, Nike is esteemed by streetwear addicts – starting from blazers, tank tops, caps, and footgear. The history started in 1972 when this American company introduced the “Moon Shoe”, the opening line of Nike footwear. “Moon Shoe” was made with particular philosophy: the shoe needs to be light, cozy and hard-wearing. Nike shoes are mostly recognized by the most famous Air Max line with innovative midsole air cushion technology. Cooperation with Air Mike – Jordan from Chicago Bulls brought Nike sneakers popularity and sent it to the next level. Extravagant Air Max 1 running shoe with small, transparent, air window inside the sole made a difference and earned millions of dollars for this American corporation. Autor .
It’s an open secret that there is a fierce competition between footwear brands. Companies pour money down the drain on marketing and advertisement contracts with sports superstars and celebrities. Nike sport shoes have similar target as Sneakers new balance – mostly young, visionary people that are interested in fashion and comforts. In the wake of companies war, a customer has a chance to cherry-pick from a huge volume of sneakers from different companies. New Balance sneakers seems to be one of the most desired kicks these days. This company has been manufacturing footwear since the 1906. The interesting thing is that the company’s name was coined by its founder when he observed chickens balance supported by three-toed paw. Next interesting thing regarding this company is that NB made Steve Jobes favorite kicks. With regards to pricing NB introduced another intriguing strategy – pricing model based on dividing the shoe number by 10. As a result we could calculate an approximate retail price – for instance, NB610=61.0$.